Your business’s customers can do more for you than just bring you their custom. They can do more for than just provide you with the money and profit needed to see your business survive. Yes, your customers can do more, a lot more. And something that they can do is play a role in helping your business market itself.
To see just how this can be achieved, make sure to read on.
First and foremost, customer satisfaction is the best marketing tool out there, so wield it
Customer satisfaction is the number one marketing tool for your business to wield, so start wielding it.
But, just know that saying you are going to wield it is much harder than actually doing so.
Yes, when you seek to make customer satisfaction a marketing tool and technique of yours, first of all, you’ve actually got to satisfy your customer — and that is no mean feat.
You’ve got to do everything in your power to make your customer feel as if their life, or a particular element of their life, has been bettered thanks to your service.
To do this, first of all, you should pay great amounts of attention to every first meeting that you have; from each and every first moment of contact you make with both potential customers of yours and current customers of yours you have to show yourself to be strong, willing to listen to them and informative.
Remember this, it will make satisfying your customer as you enter into service for them a lot easier. And as you move on to actually providing this service that you have been paid to provide you must ensure, without a shadow of a doubt, that it is provided to its optimum capability — only you can know how that is done for your particular business.
But a good first impression and an excellent service aren’t going to automatically turn your customers, specifically their satisfaction, into a marketing tool for you. No, what is going to do that is you providing them with a call to action once the business between you and them is over.
A call to action is basically a statement on your behalf asking, or even telling, your customers to rate or promote your business after they leave you behind, and this kind of word-of-mouth marketing is great to get your business’s name out there in the right places and in the ears of the right people — those right people being your target audience.
So, give a good first impression, provide a good service, provide a call to action and then watch your customers turn their satisfaction into your business’s most powerful marketing tool.
Provide your customers with a little piece of your business to take away with them
When you give customers that you have already provided a service to with something physical to take away with them regarding your business, and not just a call to action, you will do your business and its marketing strategies the world of good.
You will do so, firstly, because they will carry around something with them that will act as a constant reminder of your business.
Whether this be something as simple as your business card or a pen with your business’s name, slogan, logo and other trademarked material on, or something much more complex like a phone application that you’ve had made by a professional in the field of iOS and Android app development, simply, if you provide your ex-customers with something to remember you by, you will more than likely see them and serve them as customers of yours again in the future.
It’s amazing what being in one’s view can do in regards to boosting both marketability and subsequently custom.
Secondly, by providing those customers that you serve with something physical to take away with them that represents your business you give your business the chance to come into the view of people that otherwise would not have known you exist.
For instance, if you do in fact create an app for your business and inform a customer of yours to download it, once downloaded and used by said customer a friend of theirs may see it, their friend’s own interest may be peaked and subsequently their friend could be heading straight for your business ready to provide you with their custom.
So, basically, provide your customers with as much about your business as you can to take away with them and you’ll see either them or their friends come to you as customers in the future.
Your customers can be used as marketing tools, and it would be a shame not to use them.
And you know what else can be used as a marketing tool? Food and drink…