The Beginner’s Guide To Franchising

Lots of people want to start their own business, but not everyone knows where to start on their own. Franchising, which is when a brand provides licenses and agreements to entrepreneurs to run a business using their name, products, and services, is a business model that is getting more popular and is a good option for business beginners, as your investment comes with support from the brand.

The Beginner's Guide To Franchising

You have a better chance of succeeding as an entrepreneur if you have the brand recognition of a known company behind you, which lessens some of the risks that launching a business usually comes with.

If you decide to browse our franchises and then buy into a franchise, you will have access to a known product or service that customers are already familiar with, which will help you out a lot. This makes going to you with their business less of a risk, as they know what the brand usually provides. Starting with a franchise does have some risks, however, so make the decision as carefully as you would launching a business on your own.

Know Your Market

You don’t need to have years of experience in business to take advantage of the best franchise opportunities, but you should have some knowledge of the market that you’re will be going into, so do some research first. This might involve something like spending some time working at a lower level in the same industry so you can learn the ropes. If you don’t have this knowledge, you could also talk to other franchise owners to start learning the industry before you buy into a franchise. Having some knowledge and awareness of the market that you’re entering is essential if your business is going to do well.

Choose The Right Location

The right location is important to any franchise, just like any other business. Think about what part of town would work best for the location of your business, depending on where your customers are likely to be. If you own a franchise restaurant, for example, an area that is popular with tourists could be a good idea to help you get a higher level of footfall. The business district can also be a good choice for the same reason, as office workers pass by as they finish work for the day, and might be tempted to come inside. Perhaps you have your eye on a space at a local shopping mall. The franchisor might be able to help you choose the best location for your business to help it thrive, so ask if you think you need some advice.

Get A Good Team

The team that you have around you is an important part of any business, and the same is true of a franchised business too. If you decide to start a franchise that will need more than just one person to keep it running, you will need to go about the hiring process very carefully. As a franchisee, your franchisor might be able to offer you some help to you to assist in the training of your new team. This might be training materials they have produced, like videos or booklets. All of this should be covered in your franchise fee, so check what support is offered for the best onboarding process. A big benefit of having a good team of strong employees working in your franchise is that the different people that you hire will be able to bring in different skills to your business. You can utilize this range of skills to reach your business goals.

Choose Where You Get Your Finance From

It can be difficult to secure finance for a franchise. Every franchise opportunity will come with a  franchise fee. The amount that this fee will cost you can vary quite a bit, depending on what kind of business you’re buying into. Sometimes your franchisor will ask you to pay the whole amount of this franchise fee upfront at the start of the process, whereas others will let you pay some of the fee upfront, and then spread out the rest of the fee across a longer period as you earn more money. Some banks will offer finance for franchising but make sure you read the terms of this offer very carefully. You can use your own money to find the fee, make a deal with the franchisor, or get funding from the bank. Whichever option you choose, make sure understand the payment terms.

    e-Business | e-Learning Consultant

    Takis Athanassiou is a Business Consultant, Author, and Trainer, active in the areas of leadership, business consulting, marketing, e-Learning, social media, and personal growth. He aims at the development of people, business and assets! You can check out his blog, listen to Leadership Execution podcast, and follow him on Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram.

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