Are you dreaming of taking your business to a higher level? Are you thinking of ways of increasing conversions on your website? Have you already tried out a bunch of lead generation strategies, without being able to improve business results?
If your answer to these questions is YES, then it’s high time you modernized your business and focused on the major trends that can help you achieve better performance for real.
In this article, we’re helping you figure out how to generate business leads by showing you some of the hottest lead generation strategies this year. So, read on and find out how to skyrocket your business faster than you expect!
What you will read in this article:
- Trending Lead Generation Strategies You Shouldn’t Miss
- What Trends To Follow To Increase Conversion Rates?
Trending Lead Generation Strategies You Shouldn’t Miss
#1 Powerful Landing Page With Attractive CTA
What makes the visual identity and functionality of your landing page so important is the fact that it’s the crucial asset in all lead generation strategies. The essential aspects of a converting landing page are:
- Engaging yet simple textual content that lets the customer understand your message at first sight
- Compelling calls to action that are easily spotted
- Minimalistic, sleek design that facilitates fast page loading
What may be problematic for the creation of a powerful landing page is that numerous businesses, especially small ones, don’t enjoy the luxury of having full-time employees in the field of digital marketing and design. In this case, there are two potential solutions. You can:
- Use some efficient yet straightforward WordPress plugins, if you have a WordPress site,
- Or hire a digital marketing agency.
Even though in a short term outsourcing may cause higher costs, from the long-term point of view, it represents a great advantage, especially if you want your landing page created responsibly and professionally.
#2 Live Chat Software For Lead Generation
Live chat for website is not just a tool that helps you solve customers’ issues and deal with their requests. Having in mind that it provides the highest customer satisfaction rate, at 92%, if used properly, it can also become an amazing asset in the process of lead generation.
Apart from reducing the bounce rate by offering real-time support, live chat also represents a cost-effective way of guiding customers towards new purchases and, therefore, increasing the upselling rate. More precisely, 22% of businesses recorded an increase in revenue via live chat of up to 10%.
#3 Email Marketing Strategy
Even though live chat for a website seems to be a more popular means of support than email, email marketing still is a great source of lead generation. The only thing that changes regarding email marketing is the efficiency of different strategies.
What should be your top priority is the creation of personalized content. To attract customers and keep their attention, you should create relevant email content, that suits their needs and answers their potential questions.
Then, you can use the trust established between your customers and your brand. On the one hand, you can provide them with personalized email offers of products. In other words, you can showcase the products that are complementary to those that they have purchased. Also, you can catch up with them occasionally, to check if they may need anything else from your offer, and make sure they’re happy with your products.
#4 Blog Community
Developing a blog with high-quality content that is relevant to your audience, you get a great chance of lead creation. If you create posts that are related to your products and keep your target audience interested, at some point, blog readers may convert into customers.
In addition, the blog comments section can be a great place for sharing impressions about blog posts and products among the customers. In this environment, where information flows freely and constructively, blog readers also may become additionally motivated to get to know more about your products. And this precisely can significantly impact lead generation. More precisely, 69% of businesses claim that their blogs represent the base of their lead generation success.
#5 Collaboration With Influencers
Influencer marketing on social media has become one of the most important sources of lead generation. And probably the most effective ones. Hiring the right influencers can bring up to 11 times greater return on investment compared to more traditional marketing strategies.
The newest trend when it comes to hiring influencers is focusing on micro-influencers. It is considered that micro-influencers that build smaller communities have a tighter bond with their followers. This way, it’s expected that followers convert more, accepting micro-influencers’ recommendations to a larger extent.
#6 Video Marketing Content
With 81% of companies actively producing video content, this type of marketing seems to be becoming one of the essential tools in the process of lead generation. Not only do the millennials love this type of content, but it is also refreshing and engaging for all audiences.
As long as you keep it relevant for your business niche and provide quality (both in terms of content and editing), your video content can bring you great results.
#7 Re-targeting Strategies
We live in the internet era, in which customers have a diversity of products and brands available in just a couple of clicks. When trying to decide which brand they should choose, they visit a large number of webshops, looking for a perfect match.
Practically speaking, you may experience having visitors come to your website and then leave without a purchase. However, this doesn’t necessarily mean that you lost them. Actually, what you should do is remind them, which you can do using re-targeted ads. You’ll probably be thrilled to know that the retargeting ads have 76% more chances of getting clicks than the standard ads.
What Trends To Follow To Increase Conversion Rates?
As you can see, when it comes to promotional tools, this year has both confirmed and increased the importance of already popular assets.
In the first place, what has kept the businesses occupied so far is the attempt to design impeccable online content. No matter whether is it about impressive landing pages, blog posts, video content or hiring influencers, the focus of marketing activities is mostly on internet marketing.
Also, live chat for website and emails have remained some of the essential communication and promotional tools that can significantly increase ROI.
Finally, let’s not forget the importance of a well-developed re-targeting strategy. This year, more than ever, we’ve realized that addressing undecisive customers can bring great results if performed in the right way.