Act-On – A Marketing Automation Platform!
Several weeks ago, I had the pleasure to attend a real-time, 1:1 demonstration of an excellent piece of software, of Act-On by Sergio De Gregorio.
Do You Know AIDA?
Do you know AIDA? I had the pleasure to introduced to AIDA several years ago (it must be more than 20 years now. Well, time do fly!) and it never disappoint me! It, I said? It! Yes, is not wrong! Not wrong at all. Or the act of my crazy spell-checker! You see, AIDA is not she, is it! AIDA is a powerful technique and an acronym used widely in marketing and advertising, to describe the ways a viewer or reader engaged to an advertisement or to an event!
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Viable SEO Checklists to Optimize Your Website Significantly
Marry Williams is an experience online marketing manager and blogger. She is keen researcher at Research Paper Papa and she finds ways to make website rank better. For more, follow her on Facebook | LinkedIn. In this post describes various “Viable SEO Checklists to Optimize Your Website Significantly“. Take a look and check if you can use it on your own site!
Whether you’re seeing another site or you are looking to enhance your current site, you have to be executing SEO as an exceptionally beat need. Despite the fact that, there are thousands upon a large number of online journals and articles on the web on the best way to effectively improve your site for web indexes like Google, Yahoo and so forth. Few are more exceptional than others. [Continue reading »]
What Facebook Can Teach You
I have started using Facebook, almost from the start, late of 2004 or early 2005, as I recall! At first, Facebook it was a reference in a study for a project I was involved, aiming, among other things, to the social aspects of networks of the time (as IT people we collectively labeled all these services as VAS – Value Added Services, i.e. services developed over the existing networks!). Later, I have involved more actively with Facebook, for personal and professional use. I saw it as an extra channel of communication and as a place that had the potential to enhance the collaboration and the interaction among people since it was in favor of peer group dynamics and connections!
UTVP – Unique Training Value Proposition
In the modern world, attention is the most dominant feature, every marketing group wants to capture and manipulate. In a world of millions (if not billions) stimuli, the ones get your attention, are the ones that address their message tell you in a few words the how and whys you can trust them to provide value for you!
How I Use The Social Metrics Plugin for WordPress
I use the Social Metrics Plugin for WordPress, to monitor the “social life” of my posts. This plugin is exceptional good, in presenting you how well your articles have traveled down the funnel of social media and what reception they had. This information is important to me because it shows me the articles have gone well against the articles have not traveled beyond my site! This knowledge helps me to discern the pattern working or not and assist me to build better posts!
Automation’s Role in Improving Business & Society [Infographic]
My readers should know, by now, that I’m a big fun of automation and of all the processes, tools and approaches that can reduce your time spend on a task and enhance your productivity. But automation itself, goes beyond the limits of personal productivity and has real effects in business and society. The following infographic, developed by the team at Dolphin, and presents exactly that! Very interesting presentation and data!
“Automation carries many benefits. It has to, in order to justify a greater good in giving jobs to machines that were once done by humans. This being said, perhaps the most surprising greater good is that automation actually might be creating more American jobs by giving manufacturers incentive to return to the United States.
The following infographic highlights the benefits for manufacturers in choosing automation.
As the infographic notes, the rate of return that businesses got when invested in automation was pronounced. In total, the rate of return was 13.5 percent with it breaking down by sector to: mining, utilities and construction, 9.5 percent; manufacturing, 15.2 percent; trade, 12 percent; high-tech, 14.8 percent; and other industries, 15.2 percent.
How does this come about? Automation enables a number of different things for businesses. It allows tasks to be executed more efficiently and in higher volume. It also cuts out human error and fixes labor costs, particularly since machines never need to be paid time-and-a-half for overtime hours.”
Thanks for checking out our latest infographic, and let us know if you have comments or questions
© 2014 Dolphin
The State of Social Media [Inforgaphic]
One of the major elements of a successful platform is your ability to communicate effectively. And that, among other things, means effective communication in social media.
Image Source: Pexels
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Storytelling in Business Practices?
The story is the oldest most proven way humans learn and remember information. This is the reason why the art of storytelling is so much important in business and in life.
QUIZ!
