By Takis Athanassiou | 6 mins read | Mar 17, 2023 | Marketing & Branding
As a business owner, the moment you first see that you are making a profit, it’s easy to get excited. That’s a good thing – making a profit shows you are successful. However, there is a difference between getting excited and getting over-excited. The former is perfectly natural and a great thing to enjoy, while the latter could lead to a lot of problems, most of which will relate to overspending. After all, when you have more money than you did before, it’s going to be tempting to spend it.
Continue reading →
By Takis Athanassiou | 6 mins read | Jan 27, 2023 | Marketing & Branding
If you have a business to run, you’ll probably already know that it’s hugely important to keep it as visible as possible in the online world.
Continue reading →
By Takis Athanassiou | 7 mins read | Aug 30, 2022 | Content Creation, Marketing & Branding
So you’re thinking about starting a blog? Blogs are a way for people to share their thoughts and opinions on anything. They are the first step in building a community around a topic.
Continue reading →
By Takis Athanassiou | 6 mins read | Aug 5, 2022 | Marketing & Branding
This article has been written by
Grant Polachek. Grant is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. It is also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation. When beginning a business, several factors must be taken into consideration, including developing a great product, creating a strong business strategy, knowing your market, understanding timing, making critical financial decisions, and meeting numerous regulatory requirements.
Continue reading →
By Takis Athanassiou | 5 mins read | Mar 16, 2022 | Marketing & Branding
This article has been contributed by
Sophia Smith. Sophia is a graphic & UX designer and content creator. She is also an aesthete and photography lover by heart who loves everything that includes visual communication. Follow her on
Twitter for more tips.
When starting a business, establishing a strong brand and expanding your company are likely among your main objectives. However, this never happens overnight. Growth is a continuous process that requires patience, dedication, and plenty of hard work. And while there’s no one simple way to achieve success, there are some proven methods a company can use to accelerate expansion.
Continue reading →
By Takis Athanassiou | 2 mins read | Feb 2, 2022 | Marketing & Branding
As an employer, you want to make sure you choose the ideal individual for the job, but you also want to make sure the hiring process is fair. How do you go about doing this?
Continue reading →
By Takis Athanassiou | 6 mins read | Dec 2, 2021 | Marketing & Branding
If you are going to be starting a business, have you really thought this through? There are a range of different parts that you need to think about coming together before you can do anything else, and this is what we call the base work. It’s the things that you do now that you are going to be able to build off of in the coming weeks and months to create a strong and solid business.
Continue reading →
By Takis Athanassiou | 3 mins read | Oct 20, 2021 | Marketing & Branding
Unfortunately, many business owners fail within the first three years of their business, this is around 60%, it’s a high number, isn’t it? Sometimes a failing business can be completely inevitable, however, it mostly comes down to the business owner making mistakes. These mistakes will result in their business ending and other difficult pitfalls that are hard to get out of. So how can a failing business be avoided?
Continue reading →
By Takis Athanassiou | 6 mins read | Oct 6, 2021 | Marketing & Branding
An online business starts with an idea and then creating a website. The website acts as an online home base for customers to get information about the company and purchase products. It also contains interactive components like contact forms, email subscriptions, and social media buttons.
Continue reading →
