Takis Athanassiou+ by | Sep 23, 2025 | Content Creation, Marketing & Branding, Technology, Tools & Automation
When most marketers hear “accessibility,” they think legal compliance. But UserWay is changing the conversation. By embedding AI into accessibility, UserWay helps businesses go beyond compliance—improving user experience (UX), boosting SEO rankings, and driving higher conversions.
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Takis Athanassiou+ by | Jul 28, 2025 | Entrepreneurship & Business Growth, Marketing & Branding
This article has been written by Nick Djurovic. Nick is the co-founder and Chief Executive Officer of a digital marketing agency that uses a tailored and strategic approach to online growth. With years of experience in SEO, Digital Marketing, and Web Development, Nick focuses on practical methods that drive real results. He believes in scaling businesses without relying on paid ads—and proves it through data-driven action.
Scaling your digital business without paid ads may seem slow, but it’s both possible and sustainable. Many successful brands grow by using free, smart strategies. These include creating helpful content, building strong connections, and making the most of organic channels.
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Takis Athanassiou+ by | Jun 24, 2025 | Content Creation, Leadership & Coaching
When you’re a tech coach or IT consultant, your skills and know-how are essential—but getting clients means mastering the art of persuasion, too.
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Takis Athanassiou+ by | Jan 16, 2025 | Content Creation, Marketing & Branding
In today’s competitive digital world, where every website fights for attention, mastering Search Engine Optimization (SEO) is a non-negotiable skill. And at the very core of SEO lies keyword research—the process of uncovering the exact words and phrases your audience types into search engines.
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Takis Athanassiou+ by | Dec 11, 2024 | Content Creation, Marketing & Branding
Have you ever wondered why some brands seem to effortlessly connect with their audience while others struggle to get noticed? What makes a brand effective, visible, and noticeable and the other unnoticed? What influences audiences to favor one brand over another, even when the reasons aren’t immediately obvious? The secret is content marketing—a way to create meaningful connections that lead to long-term success.
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Contributing Author+ by | Nov 26, 2024 | Technology, Tools & Automation
This post has been written by
Harikrishna Kundariya. Harikrishna Kundariya is a marketer, developer, IoT, Cloud & AWS savvy, co-founder, Director of
eSparkBiz Technologies. His 12+ years of experience enables him to provide digital solutions to new start-ups based on IoT and SaaS applications.
Content creation with the help of AI has lots of benefits for a creator, such as comprehension of an article being written, producing keywords (long tail, primary, or secondary), drafting of the blog or article aspiring to be written, and as well create a draft of the article that the writer wishes to transcribe in his or her own words. A content writer can use this tool for all scenarios I described above.Â
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Takis Athanassiou+ by | Jun 13, 2023 | Entrepreneurship & Business Growth, Marketing & Branding
In the dynamic landscape of business, the importance of growth strategies for startups cannot be overstated. It is these strategies that pave the way for success, sustainability, and scalability.
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Takis Athanassiou+ by | Jan 27, 2023 | Marketing & Branding
If you have a business to run, you’ll probably already know that it’s hugely important to keep it as visible as possible in the online world.
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Contributing Author+ by | Sep 13, 2021 | Marketing & Branding
This article has been written by
Shantanu Biswas. Shantanu is the founder and
SEO expert of Page Potato, a digital marketing agency in Melbourne. He helps small-scale start-ups plan and boosts their business online using strategies that are tailor-made for their specific business needs. Other than work, Shantanu also loves trying new recipes and spending lazy Sunday afternoons playing with his kitten, Smokey.
When a business happens to have more than one listing on a particular platform like Google My Business. For instance, ABC bakery situated in Lane 15 can have one listing on Google My Business, one on Facebook Place, and so on. If ABC bakery has more than one listing on either of the platforms, it will be known as a duplicate listing.
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