By Contributing Author | 6 mins read | Apr 7, 2025 | Marketing & Branding
This article has been written by Viktor Micic. Viktor is a Product Manager at
MoversTech CRM, a platform that provides tailored CRM solutions for moving and storage businesses to streamline operations and boost customer engagement. With a strong product development and marketing background, Viktor specializes in creating strategies that drive conversions and enhance user experience.
A high-converting landing page is key to turning visitors into customers. It’s the first impression users have of your product or service, so it needs to grab attention and encourage action.
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By Takis Athanassiou | 4 mins read | Jan 16, 2025 | Content Creation, Marketing & Branding
In today’s competitive digital world, where every website fights for attention, mastering Search Engine Optimization (SEO) is a non-negotiable skill. And at the very core of SEO lies keyword research—the process of uncovering the exact words and phrases your audience types into search engines.
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By Takis Athanassiou | 7 mins read | Jun 13, 2023 | Entrepreneurship & Business Growth, Marketing & Branding
In the dynamic landscape of business, the importance of growth strategies for startups cannot be overstated. It is these strategies that pave the way for success, sustainability, and scalability.
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By Takis Athanassiou | 3 mins read | Sep 30, 2021 | Entrepreneurship & Business Growth, Marketing & Branding
Data is a huge part of life, and that is as true of the business world as any other aspect of modern living, if not more so. Without access to various pieces of data, businesses would not be able to operate anywhere near as efficiently as they do now, but data is not without its drawbacks.
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By Takis Athanassiou | 5 mins read | Jun 17, 2021 | Marketing & Branding
As the owner of a business, you’ve no doubt come across business analytics before. It might not be something you’ve done yourself, but you have heard about it and seen some of the various benefits it can provide your company. In brief, business analytics will help you make informed decisions based on concrete data. This can improve every aspect of your company, making you more efficient, improving your money management, and making life better for the customer.
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By Contributing Author | 6 mins read | Feb 25, 2021 | Entrepreneurship & Business Growth, Marketing & Branding
This article has been written byÂ
Mike Khorev. Mike is an SEO consultant who helps SaaS, software, IT, technology, B2B, and startup companies generate more sales and grow revenue online. He offers expert advice on marketing your company the right way through performance-based SEO, inbound marketing, conversion rate optimization, search engine marketing, and many other online practices.
In simple words, link-building refers to the practice of acquiring backlinks from 3rd party sites to your own website. It’s done to improve your domain’s presence in SERPs.
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By Takis Athanassiou | 5 mins read | Dec 14, 2020 | Marketing & Branding
Are you a small business with big ambitions? Would you like to grow the size of your business next year while maintaining the same standards of customer service and efficiency of operations? It should be the goal of most small businesses to strike the balance between these aspects and grow the business in a controlled and progressive manner.
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By Takis Athanassiou | 4 mins read | Apr 22, 2020 | Entrepreneurship & Business Growth
With so many businesses currently forced to temporarily shut down, or move their employees off-site and create a remote work environment, times are challenging to say the least. These challenges to stay competitive, relevant, and profitable in such circumstances can seem harder each day and are being felt across the board no matter the industry.
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By Takis Athanassiou | 4 mins read | Nov 8, 2016 | Content Creation, Entrepreneurship & Business Growth
In today’s business world, many customers will access your company digitally. It gives you a lot of opportunities to raise business awareness and reach customers you were never able to before. The fact that people access businesses online also means there’s plenty of data to collect. If your company isn’t using web analytics, you’re missing out on a lot of opportunities.
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