By Takis Athanassiou | 3 mins read | May 3, 2024 | Content Creation, Entrepreneurship & Business Growth, Technology, Tools & Automation
In the ever-evolving digital landscape of 2024, content remains king. With algorithms constantly changing and audience preferences shifting, it’s imperative for businesses and content creators to stay ahead of the curve.
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By Takis Athanassiou | 3 mins read | Dec 22, 2022 | Entrepreneurship & Business Growth, Marketing & Branding, Technology, Tools & Automation
Running a business is hard work. There are so many things to think about and manage it can be tough to keep track of it all. That’s why it’s important to be as efficient as possible in order to make the most of your time and resources.
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By Takis Athanassiou | 5 mins read | Jun 28, 2022 | Entrepreneurship & Business Growth, Marketing & Branding, Technology, Tools & Automation
Any business or project that works needs a good plan and people who are skilled and willing to work hard to make it happen. But how far and how fast you can go depends a lot on how productive you are at work or how well your efforts pay off in the end. To be as productive as possible, you need a clear plan for what needs to happen and how in order to reach a certain goal.
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By Takis Athanassiou | 3 mins read | Feb 2, 2015 | Entrepreneurship & Business Growth, Leadership & Coaching, Marketing & Branding, Technology, Tools & Automation
Several weeks ago, I had the pleasure to attend a real-time, 1:1 demonstration of an excellent piece of software, of Act-On by Sergio De Gregorio.

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By Takis Athanassiou | 2 mins read | Jan 27, 2014 | Entrepreneurship & Business Growth, Marketing & Branding, Technology, Tools & Automation
My readers should know, by now, that I’m a big fun of automation and of all the processes, tools and approaches that can reduce your time spend on a task and enhance your productivity. But automation itself, goes beyond the limits of
personal productivity and has real effects in business and society. The following infographic, developed by the team at
Dolphin, and presents exactly that! Very interesting presentation and data!

“Automation carries many benefits. It has to, in order to justify a greater good in giving jobs to machines that were once done by humans. This being said, perhaps the most surprising greater good is that automation actually might be creating more American jobs by giving manufacturers incentive to return to the United States.
The following infographic highlights the benefits for manufacturers in choosing automation.
As the infographic notes, the rate of return that businesses got when invested in automation was pronounced. In total, the rate of return was 13.5 percent with it breaking down by sector to: mining, utilities and construction, 9.5 percent; manufacturing, 15.2 percent; trade, 12 percent; high-tech, 14.8 percent; and other industries, 15.2 percent.
How does this come about? Automation enables a number of different things for businesses. It allows tasks to be executed more efficiently and in higher volume. It also cuts out human error and fixes labor costs, particularly since machines never need to be paid time-and-a-half for overtime hours.”
Thanks for checking out our latest infographic, and let us know if you have comments or questions
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