All entrepreneurs with a web presence are now beginning to understand that they must be more public and more personal at the same time.
- Public Presence really refers to their overt marketing strategies and to establishing profiles on all social media sites, as well as having a state-of-the-art website that is both compelling and easy to navigate.
- Personal Presence refers to relationships that the business establishes with its customers and potential customers. While traditional brick and mortar businesses have always built relationships face-to-face, or via mail and telephone communication, building relationships and brand loyalty on the Internet requires an entirely different set of strategies. One such strategy in that set is a blog.

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