Contributing Author+ by | Oct 6, 2025 | Marketing & Branding, Sales & Monetization, Technology, Tools & Automation
Every click on a website counts. Micro-conversions, such as newsletter sign-ups, button clicks, or form submissions, guide users closer to major goals. They may seem small, but these steps build trust and momentum. By making simple UX tweaks that encourage micro-conversions, websites can increase engagement without major redesigns.
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Takis Athanassiou+ by | Sep 26, 2025 | Content Creation, Entrepreneurship & Business Growth, Marketing & Branding, Technology, Tools & Automation
Let’s be honest. AI is moving so fast, it can feel overwhelming. Every day, there’s a new tool, a new hack, or another “must-know” framework. If you’re running your own business as a solopreneur, you don’t have time to chase every shiny object. You need practical resources that help you get results today.
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Takis Athanassiou+ by | Dec 11, 2024 | Content Creation, Marketing & Branding
Have you ever wondered why some brands seem to effortlessly connect with their audience while others struggle to get noticed? What makes a brand effective, visible, and noticeable and the other unnoticed? What influences audiences to favor one brand over another, even when the reasons aren’t immediately obvious? The secret is content marketing—a way to create meaningful connections that lead to long-term success.
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Contributing Author+ by | Nov 26, 2024 | Technology, Tools & Automation
This post has been written by
Harikrishna Kundariya. Harikrishna Kundariya is a marketer, developer, IoT, Cloud & AWS savvy, co-founder, Director of
eSparkBiz Technologies. His 12+ years of experience enables him to provide digital solutions to new start-ups based on IoT and SaaS applications.
Content creation with the help of AI has lots of benefits for a creator, such as comprehension of an article being written, producing keywords (long tail, primary, or secondary), drafting of the blog or article aspiring to be written, and as well create a draft of the article that the writer wishes to transcribe in his or her own words. A content writer can use this tool for all scenarios I described above.
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Takis Athanassiou+ by | May 3, 2024 | Content Creation, Entrepreneurship & Business Growth, Technology, Tools & Automation
In the ever-evolving digital landscape of 2024, content remains king. With algorithms constantly changing and audience preferences shifting, it’s imperative for businesses and content creators to stay ahead of the curve.
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Takis Athanassiou+ by | May 13, 2022 | Entrepreneurship & Business Growth, Sales & Monetization
Marketing businesses frequently manage a huge number of assignments at the same moment for a range of different customers. Many organizations will (smartly) employ project management tools to stay abreast of all the other moving components of their company.
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Takis Athanassiou+ by | Mar 18, 2022 | Marketing & Branding
Until the internet came along, most businesses relied on adverts to market their products and services. It’s only in recent years that content marketing has become popular. Modern businesses can often benefit from creating both content and adverts. But just what is the difference between the two?
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Takis Athanassiou+ by | Feb 28, 2022 | Entrepreneurship & Business Growth, Marketing & Branding
Video content is one of the most valuable assets in the marketing mix of a company. It represents almost half of the internet traffic these days and is continuing to grow at a very fast pace.
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Contributing Author+ by | Apr 29, 2020 | Entrepreneurship & Business Growth, Marketing & Branding
There are so many great tools for creating content these days that you might not know where to start. Fortunately, there are several apps and services that will make this easy for you.
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