Is Your Marketing Working?

Is Your Marketing Working?

Whether you handle your marketing yourself, have a dedicated in-house team, or work with an expert agency, your marketing will take up a significant portion of your available resources: both money and time (or perhaps more significantly your attention). This means it’s well worth taking the extra effort to track the results and making sure that your marketing is having the desired effect.

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5 Crucial Brand Positioning Techniques for Startups

5 Crucial Brand Positioning Techniques for Startups

This article has been written by Aaron Chichioco. Aaron is the chief content officer (CCO) and one of the web designers of Design Doxa. His expertise includes not only limited to Web/mobile design and development but digital marketing, branding, eCommerce strategy, and business management tactics as well. For more information about Aaron, visit http://designdoxa.com/about-us/.

Being a new entrepreneur, one of your initial actions is to make sure that your brand is correctly positioned in the industry, as well as knowing how your customers perceive you.

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