By Contributing Author | 6 mins read | Oct 6, 2025 | Marketing & Branding, Sales & Monetization, Technology, Tools & Automation
Every click on a website counts. Micro-conversions, such as newsletter sign-ups, button clicks, or form submissions, guide users closer to major goals. They may seem small, but these steps build trust and momentum. By making simple UX tweaks that encourage micro-conversions, websites can increase engagement without major redesigns.
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By Takis Athanassiou | 4 mins read | Sep 2, 2025 | Entrepreneurship & Business Growth, Marketing & Branding, Productivity & Systems
Yes, you read that number right. I recently removed 18,732 subscribers from my email list. People who once joined my newsletter but had long stopped opening, clicking, or engaging.
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By Takis Athanassiou | 2 mins read | Nov 10, 2019 | Content Creation, Marketing & Branding
You are a blogger or a marketer or a content creator and you need a marketing tool to help you communicate with your leads, prospects, and clients. But the cost of mail services is high enough for your small business budget or it is difficult to accommodate all your contacts to just one mail provider. What are you doing?
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