small business

Practical tips, strategies, and insights for starting, growing, and managing small businesses and solopreneur ventures.

On Simplicity

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Simplicity is not abandonment! It is what I thought when I realize more and more that I needed to do the things I used to do in a different way. Don’t get me wrong! I have a mental affection (and affiliation, along with a healthy curiosity) for complex systems, dynamical systems, fuzzy logic & engineering, swarm intelligence, chaos theory, fractals,catastrophe theory, game theory, singularities, Markov chains, behavioral economics, etc.! I still love puzzles, mental games, and challenges, but, as I move on, I found myself to try to do the things in more simple ways!

On Simplicity

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Business Emails: Are You Making The Right Impression?

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Setting up a business email might seem like a small and insignificant task. But it’s something that requires your full attention and should never be rushed. The business email you use can have a significant influence on the success of your business. If chosen well, it can help to build loyal and trustworthy relationships with your clients. This can go on to increase your sales and promote business growth. But using emails that look unprofessional can have the entirely opposite effect. So rather than doing this task as quickly as possible, take your time and follow these expert tips.

Business Emails: Are You Making The Right Impression?
Image via Pixabay

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Keep Everyone Informed! Communication Methods Every Project Manager Should Use!

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Running your own business often means you have to take on different roles each day. From social media guru to product picker, you need to be able to adapt with ease. But one of the most challenging roles you are likely to take on is that of a project manager. If your company provides a service, customers will frequently approach you with project ideas. It will be your responsibility to bring this idea to life and manage it from start to finish. This will involve communicating with both your client, vendors and your employees. Keeping everyone informed is vital if you want the final outcome to be a resounding success. But if you’ve never had to project manage before, you might be unsure how to do this effectively. Here are some communication methods that every project manager, both experienced or not should use.

Communication Methods: Cloud
Image Source: Pixabay

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How To Keep Hold Of High Fliers: Warding Off Competition From Rival Firms

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Business is all about competition. In many cases, you think of a company standing out from the crowd to attract new clients. But this is not the only reason it pays to be better than the rest. As a firm, you also need to keep hold of your high fliers. Your team is an integral part of your success. If you’ve got rivals sniffing around trying to take your best workers, you need to convince them to stay. Here are some tips to help you ward off competition and create a loyal workforce.

How To Keep Hold Of High Fliers
Image credit: Flickr

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Squeeze More Profit Out Of Your Business In No Time

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It goes without saying that profit is a major driving influence behind any business’ success. This does not necessarily mean that it is your only influence, of course. But if you run a business of your own, you must be aware of how important it is to try and get more profit. The truth is, there are many ways to achieve that goal and some of them more obvious than others. Sometimes, it gets to the point in a business’ lifespan where it becomes clear that you could be doing more to get more out of it. If you have reached such a juncture with your business, then it is time to try and squeeze more profit out of it. To that end, let’s take a look at some of the best-proven methods for achieving just that goal.

Squeeze More Profit Out Of Your Business In No Time
Image Credit: Pexels

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How to Become a Self-Employed Counselor

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Today’s post is written by Calvin Page. Calvin is a journalist and blogger who specializes in articles concerned with all things business, from finance to management, to keeping a green office, and even the real estate aspects. For more information contact Calvin here: calvpage@gmail.com.

If you are interested in starting and running your own business or working on a self-employed basis, but also want to pursue a career in the healthcare industry, there are many reasons to consider going into counseling. Becoming a counselor or therapist is one of the best ways to start your own business in the healthcare profession. Although counselors may often start off by working in a hospital, doctor’s office, school, or even in the workplace, many will go on to work out of their own homes or a private office on a self-employed basis. We’ve put together a guide to help you start your own business offering therapy and counseling.

How to Become a Self-Employed Counselor

 

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Common Video Marketing Mistakes You Need To Avoid

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Video marketing has been increasing in popularity for years, and it certainly isn’t showing any signs of diminishing now in 2016. With everything video content has done for different brands, it’s no wonder that it remains an exceptionally popular investment. Although it’s brimming with potential, there are a few costly mistakes which some business owners make in applying video content. Here are just a few of the most common.

Video Marketing Mistakes
Image source: Pexels

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Make Your Business the Obvious Choice for Customers

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Competing with other companies is not something that’s ever been particularly easy. There are a lot of companies out there, and it seems to be getting harder to establish yourself. So what can you do to make your company the obvious choice for customers? Well, there are a number of things, and it’s important to try and come up with the best approach. See, customers respond to specific ideals and philosophies, and you need to be aware of this.

Make Your Business the Obvious Choice for Customers
Image by Pete Linforth from Pixabay

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Why Your Customer Retention Levels Are Getting Worse

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It’s one thing encouraging customers to buy your products. It’s a whole other thing trying to convince them to stick around for the long haul. Customer retention is an important part of any business, and it must be monitored carefully. When it starts to falter, it can happen for a variety of reasons.

Customer Retention Levels
Image source: Pixabay

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The VoIP Between Us: Integrating A New Phone System

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Choosing a business phone system when you are in the beginnings of a business might be the furthest thing from your mind. But when it comes to purchasing a phone system, you need to make sure you are choosing the best one, and the most suitable one, for your business. Depending on the nature of your business and the type of contact you maintain will affect your choice of phone to purchase. You need to ask yourself a few questions. Do you need a full and comprehensive phone system which has physical office phones? Or do you just need a virtual service that relies on cell phones instead of the normal phones? When it comes to having a phone system, a lot of businesses are going for the VoIP setup.

VoIP
Image source: flickr.com

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