small business

Practical tips, strategies, and insights for starting, growing, and managing small businesses and solopreneur ventures.

5 Signs It’s Time Your Company Should Switch To e-Learning

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5 Signs it’s time your company should switch to e-learning
Today’s post is written by Kamy Anderson. Kamy is an ed-tech enthusiast with a passion for writing on emerging technologies in the areas of corporate training and education. He has 7+ years of experience working with ProProfs learning management system and other e-Learning authoring tools, which has given him a hands-on experience of the latest course authoring software and an exclusive insight into the e-Learning industry. 

If your small business has started to grow at a rapid pace and you need more competent people to keep advancing, then you are surely facing a serious issue. Competence usually costs more and if you have a new wave of employees coming, then training all of them is going to deplete your funds quickly. Therefore, the expansion is not going to bring the expected return on investment.

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It’s All Connected In Marketing

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If you only understand one trait of a successful marketing campaign, know that it should all be connected. Before we get into what this means, we need to look at the different parts of a marketing campaign, and for this purpose, we’re going to focus mainly on online forms of marketing.

It's All Connected In Marketing
Image Source: What will motoring look like 70 years from now? via Flickr

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How to Convert Instagram Followers to Clients

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Lukas Kneip Today’s post is written by Lukas Kneip. Lukas is the proprietor of several customer portals and online shops, including also an agency that helps companies building their social media presence. But in contrast to other agencies, they only real fans, who are won by using ads. Before this time, Lukas was worked as a freelancer at fiverr.com and helped people to build their online businesses by doing their social media marketing. The knowledge on how to become successful as a freelancer on the internet, he has written down in a book. Besides of that Lukas is working as a personal trainer and health coach as a passionate hobby.

Instagram is a perfect social media platform to market and sell your products. Due to the popularity of this platform and steadily growing user numbers, which also include entrepreneurs from all sectors, your brand and your products reach more people in your target group than with a commercial on TV or advertising in the middle of the city center.

How to Convert Instagram Followers to Clients
Image Source: Pixabay

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3 Big Reasons Why Self-Discipline Is The Best Skill An Entrepreneur Can Develop

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Today’s post is contributed by Richard Kao. Richard is the department manager of COSSales, a UK-based office, and tech solutions provider. A fan of digital marketing and workplace productivity, he loves reading blogs like takisathanassiou.com to grow his knowledge and expertise.

We admire the genius of Steve Jobs, the athleticism of Lebron James, and the business acumen of Jeff Bezos. But do you know the common denominator among the most successful people?

All of them are disciplined.

Self-Discipline Is The Best Skill For An Entrepreneur
Image Source: Pixabay

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Why Is Simplicity A Winning Strategy?

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This is the exact question I make to myself when I finish writing my article on simplicity. I’d like to provide value to my audience, and my article ‘On Simplicity‘ raised a lot of questions. To respond properly I had to research more on the subject!

Why Is Simplicity A Winning Strategy?
Image Source: Pexels

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Why People Don’t Trust Your Website

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Most people are a little skeptical the first time they visit a business website. And that skepticism is pretty healthy; after all, it’s so easy these days to put a website on the Internet that it’s pretty plausible that a large amount of them are just trying to trick and defraud people. But, assuming your aim isn’t to do this, this skepticism, while understandable, isn’t going to do your business any favors.

Why People Don't Trust Your Website - Trust
Image Source: Wikimedia – By Terry Johnston from Grand Rapids, USA (Trust) [CC BY 2.0], via Wikimedia Commons

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How To Climb The Ladder Of Your Own Business

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A lot of people with ambition and direction in their career understand that there is a certain level of climbing the corporate ladder to get to the top. Starting out as a junior and working hard to get through promotion after promotion is just the way things are in the business world. How then, do you climb the ladder of your own business, when you are already at the top of the chain?

How To Climb The Ladder Of Your Own Business
Image Source: Max Pixel

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What Getting Legal Does For You

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There are a lot of legal hurdles that a business owner can trip over. If there’s one skill that’s most important when running a successful company, it’s learning that compliance will always be an issue in everything you do and the sooner you get used to it, the less risk to the business. But keeping yourself out of legal harm’s way is only one of the benefits of taking compliance seriously. It has a lot more to offer that can genuinely improve your business at its core.

What Getting Legal Does For You
Image Source: Pixabay

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How to Build Online Authority in Your Industry

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Establishing your business as an authoritative figure in its industry is imperative. To be successful a business must show itself to be established. It must show itself to have the qualities of a leading enterprise. If it doesn’t then it’s customers just won’t trust it. And if its customers don’t trust it, a business will get no custom. And if it gets no custom, well, there is no business.

How to Build Online Authority
Image Source: Pixabay

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