In our modern society, there are a lot of ideas to be implemented, but not all of our ideas are destined to reach the state of a business or venture. Some ideas are not well customised to the marker they address to in order to become products, some other are not at all fitted as foundation for a new startup venture and some more are not always getting the attention they deserve. But all the ideas aiming to reach the state of a successful launch, have one common denominator: they need funds!
Takis Athanassiou
Your Next Steps
Do you know your next steps? Who would you be, in 5 years? In 10? Next month? What would you have achieved until the next week? Until tomorrow? These are the questions I have set, as tasks, to a meeting of associates, aiming to solve some managerial and coordination problems for a project!
How to Better Leverage Your Assets
It is a difficult period to live in, and it becomes even more demanding, by day! You need time, energy, knowledge, skills and every possible asset you might own, just to cope effectively with everyday problems, either at a personal or at a professional level. And sometimes, all these assets does not seem enough! You need to better leverage your assets in an optimal way and even better, to build, access or use some more assets!
Leaders Provide Cohesion
Leaders do a lot of things! But mostly they provide cohesion. They set a vision, goals to achieve it and tasks to get you there. And they package all these in a way to be affordable, comprehensible and easily achievable. What great leaders do is to make you see the achievable behind the vision and the road to lead you there. That’s why we admire some people and we like to be with them and follow them and share their vision! To be part of a new and cohesive view of a very possible “would be”!
How To Better Sell Yourself
How do you sell yourself? Tricky question, you would say! Especially for most people, who have nothing to do with the marketing or the sales ring (and who even they don’t want to)! But, marketing is not just for marketing or sale people. Today to know how to market, how to sell, and more importantly, to know how to sell yourself is an essential skill for every person who he/she is active at our modern personal, business and social environment.
How to Provide Value
Value is not an easy concept to grasp at first! It needs a lot of experience to understand it and even more experience to be able to provide value to the people you associate with. The problem with value is that it means something different for each one of us. And it does not relate always to money!
Act-On – A Marketing Automation Platform!
Several weeks ago, I had the pleasure to attend a real-time, 1:1 demonstration of an excellent piece of software, of Act-On by Sergio De Gregorio.
10 Types of Learners You Can Run Into When Imparting Online Training [Infographic]
In a distance learning procedure, you can meet many different types of learners, each with his/her own characteristics and needs. Here is a excellent infographic, described exactly these types of learners! Check it here!
The Concept of Failure
The concept of failure is not as the failure itself. It relates on how you deal with a failure. Everyone in his/her life has to deal with one or more failures in various fields! The point is not what happens, is what you do with what’s happened!
Do You Know AIDA?
Do you know AIDA? I had the pleasure to introduced to AIDA several years ago (it must be more than 20 years now. Well, time do fly!) and it never disappoint me! It, I said? It! Yes, is not wrong! Not wrong at all. Or the act of my crazy spell-checker! You see, AIDA is not she, is it! AIDA is a powerful technique and an acronym used widely in marketing and advertising, to describe the ways a viewer or reader engaged to an advertisement or to an event!
The Personal Cost of Entrepreneurship
Entrepreneurship is a complex concept with very simple (and humble) origin. It is basically the process of developing a business, company, startup, organization or venture aiming at bringing something new (and needed) resource in the world! This is what I was thinking when I had finished the university and I still believe today. It is not about money. Or at least is not JUST for the money. Entrepreneurship, for me, is a disruptive process, aiming at fill in existing requirements (needs if you like) and manifest a new thing (item, commodity, resource, asset, etc) in the world.
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